Organic matcha is considered to be better than non-organic matcha for several reasons:

1. Purity: Organic matcha is grown without the use of synthetic pesticides or fertilizers, which means that it is free of harmful chemicals and toxins that can be present in conventionally grown matcha.

2. Sustainability: Organic farming practices focus on maintaining a healthy ecosystem, conserving natural resources, and minimizing the impact of agriculture on the environment. This means that organic matcha is often grown using sustainable practices that promote soil health and biodiversity.

3. Flavor: Organic matcha is known for its vibrant green color and rich, complex flavor. Because it is grown using natural methods that promote soil health and biodiversity, organic matcha can have a more vibrant flavor profile than conventionally grown matcha.

4. Health benefits: Organic matcha is rich in antioxidants, amino acids, and other beneficial compounds that can help support immune function, reduce inflammation, and promote overall health and well-being.

Overall, choosing organic matcha can be a great way to enjoy a high-quality, sustainable, and health-promoting beverage that is free of harmful chemicals and toxins.